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Ikseon-dong Hanok Village in Seoul: 100-Year-Old Alleys in the World's Coolest Neighbourhood
Right in the middle of downtown Seoul, between office buildings, tangled power lines and the crowds around Jongno 3-ga Station, there is a small maze of tiled roofs: the Ikseon-dong Hanok Village (익선동). Its narrow alleys are lined with traditional Korean houses about 100 years old, and many of them are now cafés, restaurants, small shops and workshops. The area is having a moment. In September 2026, Time Out named Jongno 3-ga the coolest neighbourhood in the world for 2026, and the Ikseon-dong hanok village was one of the reasons, along with Jongmyo Shrine and the area's nightlife. Photo: Korea Tourism Organization (KOGL Type 1) The Story Behind Ikseon-dong During the Joseon Dynasty, this was the site of Nudonggung, the house of Jeonggye Daewongun, father of King Cheoljong. In the 1920s, under Japanese colonial rule, Seoul was growing fast and Korean families were running out of places to live. Jeong Se-gwon, a real estate developer who also supported the independence movemen...